The idea for Fan Dress started with a moment every sports mom knows.
You're getting ready for the game. You've laid out your daughter's outfit — something cute, something spirited, something that says she belongs in those stands. And then you look at your own closet and realize you've got nothing. An old jersey three sizes too big. A plain t-shirt. Something that says fan in theory but not in practice.
You want to match your daughter. You just can't find anything worth wearing.
That's the exact moment Fan Dress was born.
Our founder Allison Brockman designed the original women's jersey dress because she wanted to show up to games with her daughter looking like they both belonged there — not like they'd raided the men's section at a sporting goods store. She patented the design. She built the brand. And now it exists in LSU purple and gold and Texas A&M maroon and white.
The best part? It works for the whole family.
The women's Fan Dress comes in XS through 2XL with a drawstring waist, hidden chest closures, and a built-in partial lining — game day ready without trying. The girls' version is the same sporty silhouette in sizes 2T through 10/11, perfect for twirling in the stands. And yes, there's a baby version too — because the littlest fans deserve to dress the part from day one.
Moms are buying all three. Grandmas are buying all three. It has become the go-to game day gift for baby showers, birthdays, and Christmas — because nothing else like it exists.
That's not marketing. That's the point. Fan Dress created this category, protected it, and is the only place you'll find the real thing.
Shop matching LSU mom and daughter jersey dresses →
Shop matching Texas A&M mom and daughter jersey dresses →
Available in women's, girls', and baby sizes. Ships from the US. Limited inventory.
